SuperBowl 44 Ads - The first Top 5 winners

So here we go....

1. MOST LIKELY TO DRIVE CONSIDERATION: HomeAway.com ! Never heard of them before, and now I have 'binged' them (c'mon google is getting all the attention) !
2. MOST FUNNY: Car Max/Doritos - great use of humour and making the drama about the product benefit that consumers love them for.
3. MOST ON EQUITY: VW – totally on their US equity with an irreverent attempt to bring alive their relevance. The use of Stevie and Tracy Morgan was the twist you weren’t expecting that left a little twinkle in the eye. I would love to see this aired in Germany - its just so different they wouldn’t have a clue.
4. MOST TALKED ABOUT: Google, clearly a grown up ad going for the “mega brand”/”epic “ ad – that would elevate their brand as market leader.
- I felt I knew where the story was going and where it was going to end – so the question for me is authenticity Was it really authentic ?
5. MOST EFFECTIVE PLACEMENT: Doritos (Gym) 30 sec ad after a Saints Interception you deserve that piece of luck if you go after so many spots.

Your comments please.

The Blanket with sleeves

If there is ever a case of gaining attention you have to respect what Snuggie is achieving. Snuggie has clearly captured hearts and minds, even if it wasn't the first its gained the most attention. Cozy Blanket needs a much more compelling proposition because claiming "the original" won't influence consumers.

Pepsi Throwback

Pepsi are on to a great idea with their Throwback launch.

1. Give people a piece of nostalgia, but in a way that piques curiosity and creates excitement.
2. Keep it simple and find a claim that is truly distinctive "Made with real sugar", in the face of the healthy eating mindset - the perfect 'disruptive' claim !
3. Keep it limited - lasts til Feb 22nd 2010. Check out more below.

http://www.pepsithrowbackhub.com/

You can call me Al

I welcomed in the new year with my wife and 4 friends at a restaurant. Music was provided by a 3 piece band.

Unfortunately a lot of the music they played wasn't to my taste and the vocalist wasn't exactly the best singer, especially during a rather painful (yet entertaining) rendition of Paul Simon's 'You can call me Al' (I have truly never heard a trumpet played that badly in my life).

Don't get me wrong I'm not complaining, because I had a great time, and I get the sense that the band did as well. They played with enthusiasm and with a feel for the crowd. They played stuff that filled the dance floor, and emptied the dance floor, stuff that people liked, and stuff that people didn't know. But they kept playing and they kept trying.

Were they remarkable ? Not necessarily in the way that will take them to the top of the Billboard 100, but enough for me to enter 2010 with joy and anticipation, because they played with passion, and that is priceless.

Do you agree ?

The new #LinkedIn 3.0 (for Iphone) and the new web platform look and feel very 'facebookesque' is there something they're not telling us ?