tag:blogger.com,1999:blog-27099868053164108262024-03-06T03:25:09.895-06:00Samuel Monnie - site refresh coming Spring 2020Devotion to uncover, investigate and learn about brands, music, innovation and creativity of all kinds.Unknownnoreply@blogger.comBlogger91125tag:blogger.com,1999:blog-2709986805316410826.post-72066090690688560762013-01-07T10:20:00.000-06:002013-01-07T10:26:52.717-06:00Intersect: Inspiring Imagination and Innovation<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I've been working with a great team of innovators for an organisation called Intersect. </span></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Save the date for March 7th 2013 as we are excited to announce 'Unleashing Risk - The Innovator's Opportunity'.</b> </span><span style="font-family: Arial, Helvetica, sans-serif;">I</span><span style="font-family: Arial, Helvetica, sans-serif;">t's a brand new conference that wrestles the challenge of how to truly use risk as a growth catalyst for innovation. </span></div>
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBaFv93gYgI27KVWAz5tg8pHvqnrUuHlplYNpmjfwzup3ZL6gdx6W_h_98uOZlJh0euO_MgzRGMGDUZ3fq2mVWdvA4eb4gH17feZq1R5DaqKimu12NHZ5Ku9mQYyArNqHY_GZ55fsDyHH/s1600/blog+pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBaFv93gYgI27KVWAz5tg8pHvqnrUuHlplYNpmjfwzup3ZL6gdx6W_h_98uOZlJh0euO_MgzRGMGDUZ3fq2mVWdvA4eb4gH17feZq1R5DaqKimu12NHZ5Ku9mQYyArNqHY_GZ55fsDyHH/s400/blog+pic.jpg" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">Speakers include top executives from Kraft Foods, Johnson Controls, GE Healthcare and Harvard Professor Carliss Baldwin. </span><span style="font-family: Arial, Helvetica, sans-serif;">More announcements to come soon....<b>Check it out and register here</b><span style="font-size: large;">: <a href="http://intersectmke.com/">intersectmke.com</a></span></span></span></div>
<br />
<br />
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-12650811492682170742012-12-21T09:34:00.000-06:002012-12-21T09:38:51.410-06:00BrandCurious Top 10 Countdown: Final Five<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCO2w5sZddJtraDigBQ5C4th9OuA4G8TULdroLvzntE8XVen6bGL_igFZuuUmH-qWkCLLsdvsh0lxB1mmPFaNvI1quuYDiLjrEa5524_CS2qEWaSU71zgxvMuikVpbHcllSAZBknj8ZXS3/s1600/Top+10+pic_number+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCO2w5sZddJtraDigBQ5C4th9OuA4G8TULdroLvzntE8XVen6bGL_igFZuuUmH-qWkCLLsdvsh0lxB1mmPFaNvI1quuYDiLjrEa5524_CS2qEWaSU71zgxvMuikVpbHcllSAZBknj8ZXS3/s320/Top+10+pic_number+1.jpg" width="320" /></a></div>
<br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">It wasn't obvious to me, but it was to you....</span><span style="font-family: Arial, Helvetica, sans-serif;">The most liked posts from this year.</span><br />
<br />
<ol start="1" type="1">
<li class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;">(Microsoft beats Apple?) </span><a href="http://www.brandcurious.com/2012/08/once-is-chance-twice-is-coincidence.html" target="_blank"><span style="color: blue; font-size: 12pt;">Once Is Chance,
Twice is Coincidence, Third Time Is A Trend</span></a><span style="font-size: 12pt;"><o:p></o:p></span></span></li>
<li class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;">(Ideas that spread) </span><a href="http://www.brandcurious.com/2012/06/be-contagious.html" target="_blank"><span style="color: blue; font-size: 12pt;">Be Contagious</span></a><span style="font-size: 12pt;"><o:p></o:p></span></span></li>
<li class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;">(Creative Inspiration) </span><a href="http://www.brandcurious.com/2012/04/to-create-that-you-cant-imagine-any.html" target="_blank"><span style="color: blue; font-size: 12pt;">To create_______that
you can't imagine any other way</span></a><span style="font-size: 12pt;"><o:p></o:p></span></span></li>
<li class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;">(Twitter 101) </span><a href="http://www.brandcurious.com/2012/09/not-on-twitter-read-this-already.html" target="_blank"><span style="color: blue; font-size: 12pt;">NOT on Twitter READ
this. Already convinced - SEND this!</span></a><span style="font-size: 12pt;"><o:p></o:p></span></span></li>
<li class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;">(Storytelling) </span><a href="http://www.brandcurious.com/2012/09/random-acts-of-fusion-muscle-music.html" target="_blank"><span style="color: blue; font-size: 12pt;">Random Acts of
Fusion Muscle Music !</span></a></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></li>
</ol>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-42720259018626309052012-12-12T22:50:00.000-06:002012-12-12T23:09:37.517-06:00Brandcurious: Top 10 countdown<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXiYog5Js5DZUXO4noH2g1Dzzlau4YAiZ3qpwo3aeb3_qkPfNj3LTbkG7D8cAgWO9hFa3VMYvQy5t3BjHZuomFyO0alN6cjasoIUJZIQ679dtJ1ZUmB8NLfeAWq79y3qXFv1kd6qPPF7nx/s1600/10+image+to+use.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXiYog5Js5DZUXO4noH2g1Dzzlau4YAiZ3qpwo3aeb3_qkPfNj3LTbkG7D8cAgWO9hFa3VMYvQy5t3BjHZuomFyO0alN6cjasoIUJZIQ679dtJ1ZUmB8NLfeAWq79y3qXFv1kd6qPPF7nx/s320/10+image+to+use.PNG" width="320" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Hurry.... take another look at the top 10 most read posts this year......</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">6. (Emotional ads) </span><a href="http://www.brandcurious.com/2012/11/its-christmas-and-i-wouldnt-have-it-any.html" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">It's Christmas and I wouldn't have it any other way</a><br />
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">7. (Copywriting) </span><a href="http://www.brandcurious.com/2012/10/slightly-less-dissappointing-than-other.html" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">Slightly Less Dissappointing Than Other Companies</a><br />
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">8. (Motivation) </span><a href="http://www.brandcurious.com/2012/04/art-of-marketing-taom-quotes-that.html" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">The Art of Marketing - Quotes that provoke ACTION</a><br />
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">9. (Brand Storytelling) </span><a href="http://www.brandcurious.com/2012/05/creating-magicwith-aluminum-foil.html" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">Creating magic....with tin foil (aluminum wrap)</a><br />
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">10. (Pinterest!) </span><a href="http://www.brandcurious.com/2012/02/pinterest-one-simple-tip-to-avoid.html" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">Pinterest - one simple tip to avoid faliure</a><br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">....but you'll have to wait til St. Niklaus arrives for the top 5...... </span></div>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-52125661151514880162012-11-15T22:16:00.002-06:002012-11-15T22:18:35.427-06:00It's Christmas and I wouldn't have it any other way<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">If you want to create an ad as wonderfully sentimental and magical as this Morrison's tv spot you need to do three things: </span></div>
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Uk1F1uynims?feature=player_embedded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<b><br /></b></div>
<br />
<div style="text-align: justify;">
</div>
<u style="font-family: Arial, Helvetica, sans-serif; font-weight: bold; text-align: justify;">1. Embrace your emotions</u><br />
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Reject functional and rational messaging, and embrace the right brained world of emotion. Force yourself to see the world from the viewers perspective; their humanity, aspirations, frailties, and joyful moments. Resist the urge to make it mainstream or superficial (and write that in your brief).</span><br />
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; font-weight: bold; text-align: justify;"><u>2. Remember it's not about you, its about me!</u></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; font-weight: bold; text-align: justify;"></span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Make the viewer (customer/audience) your only priority. That's right, tell a story only they will care about. Realise that capturing their mind and their heart is all you need to do. This is not the time for selling, for price promotions, for store front shots or gratuitous branding. </span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><br /></span><u style="font-family: Arial, Helvetica, sans-serif; font-weight: bold; text-align: justify;">3. Believe, be fearless and stay the course</u></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">For a story this magical, you have to trust your agency, </span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="text-align: justify;">the </span>creatives<span style="text-align: justify;"> and the director. </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> When they talk about making it feel authentic and spontaneous...just let them do their thing. When they ask for the 'slow mo' camera for the flour scene just say yes. When you ask to make the logo bigger in the end frame, listen and agree when they say no and push back. </span></div>
<div style="text-align: justify;">
<br /></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><b><u>One last thing</u></b></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Whatever you do, don't give in to internal pressure to make changes (stay strong in that tough meeting when the ad is being torn to pieces). Don't cave to demands to make it more like competitor 'X', or add in more facts like competitor 'Y'. </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Only marketers and agencies with true belief in their art will take calculated risks like this, and customers will reward them with their minds, hearts and money. </span></div>
<div>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" /></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-89693770405960599292012-10-19T09:54:00.001-05:002012-10-19T11:13:56.026-05:00Slightly Less Dissappointing Than Other Companies<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUBRZfG__zQU6iCykfo9WfEmLDFHhmeqJ59G2VVE3crWz7wrF1APkaULRLxTNTWYpkF_Ptre_Kb3XG-sxzWrmm66B8Frl3hwjMccaupyXTUpo9v6qTunF8y2JGSH1sdA3nmH797eoiVC2r/s1600/archie.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUBRZfG__zQU6iCykfo9WfEmLDFHhmeqJ59G2VVE3crWz7wrF1APkaULRLxTNTWYpkF_Ptre_Kb3XG-sxzWrmm66B8Frl3hwjMccaupyXTUpo9v6qTunF8y2JGSH1sdA3nmH797eoiVC2r/s320/archie.JPG" width="320" /></a></div>
<br />
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">My first ever Archie McPhee package arrived today, and introduced me to their wonderful tag line "Slightly less dissapointing than other companies". Brought a wry smile to my face, and told me all I need to know about their unique <a href="http://archiemcpheeseattle.com/" target="_blank">brand</a> character. Love it! #Lovemark.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">P.S.......take another look at 'dissappointing'...and run a spell check !</span></div>
<br />
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-31368645918341290512012-09-19T09:59:00.003-05:002012-09-19T09:59:35.767-05:00NOT on Twitter READ this. Already convinced - SEND this!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqO5DlS-lTUa7ULpzrVTjyRZZnRHpo9Z-ZEemkssn7vu57Ilxd48pvqmM0CaQs63dWbarSlxCEL0x0HoW04D7wx9zgcSpeTqTqa215_zTGi0mZGio2G2RXHfNTWWNqYLCgQPfPx0cNE_Nt/s1600/twitter-bird-light-bgs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqO5DlS-lTUa7ULpzrVTjyRZZnRHpo9Z-ZEemkssn7vu57Ilxd48pvqmM0CaQs63dWbarSlxCEL0x0HoW04D7wx9zgcSpeTqTqa215_zTGi0mZGio2G2RXHfNTWWNqYLCgQPfPx0cNE_Nt/s200/twitter-bird-light-bgs.png" width="200" /></span></a></div>
<div style="text-align: left;">
</div>
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you are NOT on Twitter read <a href="https://www.box.net/s/cpfml8rf4kqbsx8rg22k" target="_blank"><b>THIS</b></a>, and find out why you are wrong. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Already convinced, SEND this link (https://www.box.net/s/cpfml8rf4kqbsx8rg22k) to folks who resist! </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Download <b>
<a href="https://www.box.net/s/cpfml8rf4kqbsx8rg22k" target="_blank">HERE</a> </b> my Twitter 101 guide (PDF) - The links you need all on one page. Tweet me soon!</span></li>
</ol>
<br />
<div style="text-align: justify;">
<br /></div>
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-27177643226368312472012-09-03T06:30:00.000-05:002013-01-06T13:04:19.210-06:00Random Acts of Fusion Muscle Music ! <div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The rather nonsensical title of this post is to inspire you by highlighting the creative heights that celebrity laden brand videos now deliver....</span></div>
<b style="font-family: Arial, Helvetica, sans-serif;">
</b>
<br />
<div style="text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/rfa-bSkpHAU?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Old Spice's </span><a href="http://vimeo.com/47875656" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">Muscle Music</a><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> </span></div>
<div style="text-align: center;">
<b style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><b>6M views </b>as at Sept 1st 2012: Youtube/Vimeo - official pages only. </b><br />
<b style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Stop Press: now at 9M as at 6th Jan 2013</b><br />
<br /></div>
<div style="text-align: justify;">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/fg1myJ3SNaA?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div style="font-family: 'Times New Roman'; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">Ford's </span><a href="http://www.youtube.com/watch?v=fg1myJ3SNaA&feature=share&list=SP4A7996A35545004A" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Random Acts of Fusion</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></div>
<div style="font-family: 'Times New Roman'; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b style="font-family: Arial, Helvetica, sans-serif;"><b>90K views</b> (as at Sept. 1st 2012 on Youtube) - 5 videos in the series.</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b style="font-family: Arial, Helvetica, sans-serif;">Stop Press: now at 1M as at 6th Jan 2013 (many, many more videos)</b></span></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Its great to see Ford's passion</span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="text-align: justify;"> for episodic s</span>cripted<span style="text-align: justify;"> storytellin</span></span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">g, </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">self deprecating humour, </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">and sharp casting (w</span><span style="font-family: Arial, Helvetica, sans-serif; text-align: center;">ith</span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> Joel </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: center;">McHale, Kate Micucci</span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> and Ryan </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: center;">Seacrest</span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">). </span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/CNzQbMP5vus?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;">The videos are</span><span style="font-family: Arial, Helvetica, sans-serif;"> truly 'laugh out loud' funny yet are</span><span style="font-family: Arial, Helvetica, sans-serif;"> doomed to obscurity unless you</span><b style="font-family: Arial, Helvetica, sans-serif;"> share this post/video <a href="http://www.youtube.com/watch?v=umnEIl0CoCM&feature=share&list=SP4A7996A35545004A" target="_blank">link</a>, and check out <a href="https://twitter.com/FordFusion" target="_blank">@FordFusion</a> and their <a href="http://www.randomactsoffusion.com/" target="_blank">website</a>.</b></div>
</div>
<div style="text-align: justify;">
<i style="font-family: Arial, Helvetica, sans-serif;"><br /></i></div>
<div style="text-align: justify;">
<i style="font-family: Arial, Helvetica, sans-serif;">Just don't ask for an ROI, what the budget was, or define the quality of their work by the number of views.....(and for the record no one at Ford asked me to write this, and my current car is from a Japanese brand)...</i><br />
<i style="font-family: Arial, Helvetica, sans-serif;"><br /></i>
<i style="font-family: Arial, Helvetica, sans-serif;"><b>9.4.12 - Stop Press: </b>So, if you have gotten this far you must believe that the <a href="http://adage.com/article/cmo-interviews/questions-ford-s-marketing-chief/237276/" target="_blank">strategy</a> and metrics driving this campaign go far beyond 'viral video/youtube views'. </i><br />
<i style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></i>
<i style="font-family: Arial, Helvetica, sans-serif;"><b>Dig deeper into Scott Monty's insights <a href="http://www.scottmonty.com/2012/06/how-will-ford-go-further-with-launch-of.html" target="_blank">here</a>, as its evident Fords goal is to become a <a href="http://www.brandcurious.com/2011/11/re-hxhxh-lovemark-apology.html" target="_blank">lovemark</a>. </b></i><br />
<i style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></i>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b>1.6.13 - Stop Press: ...So I can't leave this campaign alone. </b></i></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b><br /></b></i></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/0JfkagQIPRk?feature=player_embedded' frameborder='0'></iframe></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b><br /></b></i></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b><br /></b></i></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b><br /></b></i></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b>They've made the ubiquitous concept of a 'remix' a little more spice by adding </b><a href="http://www.youtube.com/watch?v=0JfkagQIPRk" style="text-align: start;" target="_blank">Reggie Watts</a>, <b>plus given their Youtube page a revamp with some snazzy gadgets. </b></i></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b><br /></b></i></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><b>Seems as if Ford and <a href="http://teamdetroit.com/" target="_blank">Team Detroit</a> have a budget to invest in scalable ideas.....and so should you...</b></i></span><br />
<br /></div>
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-50135835698665727202012-08-29T06:00:00.000-05:002012-08-30T09:41:58.090-05:00Consumer Centric + Design Thinking is a mandate<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I’m a huge fan of Marketing magazine, so clicking on a Twitter link to a piece on the London 2012 Paralympics, I expected to see the article in full (on my Iphone). I don’t object to paywalls – but how about this for design/choice complexity! </span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp6ffB8uINpjUW-GrnLwfadj4AQAVWUaafNkOK39KofHX_E8-XhkUqw4iXGq-vtlOs-8ds2yQbF3W39faiFIirWw-qH7oyzRKUfzlRPEoi2-iUE_3zkyz8zFjIDXMgXosyyuUM4bf3mJJT/s1600/subscription+jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp6ffB8uINpjUW-GrnLwfadj4AQAVWUaafNkOK39KofHX_E8-XhkUqw4iXGq-vtlOs-8ds2yQbF3W39faiFIirWw-qH7oyzRKUfzlRPEoi2-iUE_3zkyz8zFjIDXMgXosyyuUM4bf3mJJT/s400/subscription+jpg.jpg" width="400" /></a></div>
<br />
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The inclusion of sister publications (PR Week, Campaign), and a multi-choice maze doesn’t work well on a smart phone. I have to admit to becoming a regular ‘consumer’ and was left feeling overwhelmed, confused and frustrated – and compelled to CLOSE the page. </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Its another reminder that consumer-centric design thinking must be enshrined through each and every brand touchpoint. P.s. here's a link to the official games <a href="http://www.london2012.com/paralympics/" target="_blank">website</a>.</span></div>
<br />
<br />
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-42472452271306471952012-08-23T18:06:00.002-05:002012-08-26T18:39:39.630-05:00Once Is Chance, Twice is Coincidence, Third Time Is A Trend<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQF2kbTS1llL7NnIJZOHeRvZeZlMi6jgS_7Gu7-gkxie86DUckzTbyR1uL-T4z-uZB821gwA3tf53mhT7bN1-LVhHhOSXWqJ0tsUgb5wYNsFDJ7Bek7Wi_OVCKjoVHukpBfCi1EGj4tl5l/s1600/microsoft+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQF2kbTS1llL7NnIJZOHeRvZeZlMi6jgS_7Gu7-gkxie86DUckzTbyR1uL-T4z-uZB821gwA3tf53mhT7bN1-LVhHhOSXWqJ0tsUgb5wYNsFDJ7Bek7Wi_OVCKjoVHukpBfCi1EGj4tl5l/s200/microsoft+logo.jpg" width="200" /></a></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I can't help but notice that the square is making a slow comeback, as the Microsoft</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><a href="http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">blog</a><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">announced their new logo t</span><span style="font-family: Arial, Helvetica, sans-serif;">oday. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Despite a mix of <a href="http://www.washingtonpost.com/blogs/compost/post/new-microsoft-logo-looks-like-something-i-just-came-up-with-in-ms-paint/2012/08/23/dc268762-ed5b-11e1-a80b-9f898562d010_blog.html" target="_blank">cynicism</a>, and <a href="http://blog.tmcnet.com/blog/rich-tehrani/microsoft/new-microsoft-logo-responds-to-apple.html" target="_blank">support</a> this instantly elegant <a href="http://www.illuminantpartners.com/2012/08/24/critique-microsoft-new-logo/#comments" target="_blank">logo</a> evokes very few alternative brands, as only</span><span style="font-family: Arial, Helvetica, sans-serif;"> <a href="http://www.flor.com/what-is-flor" target="_blank">FLOR</a>, <a href="http://www.brandcurious.com/2012/06/be-contagious.html" target="_blank">Weber Shandwick and JCP</a> come to mind. To prove my point </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: center;">even Square - the mobile payment brand uses rounded edges in their logo! </span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_KAwDYquhggDrxInj97Kdcg8brQpyjKWMvOBI1Z6QxqAyPNN10G8_4HgQ744mYmMuC35ledOQwlZYPYZ-a9AFmI7giqrrx0DSNdrUmKmT56OMbocseQ9k_kNdWh5eAvhWC3UgcYe3b464/s1600/scr-branding.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_KAwDYquhggDrxInj97Kdcg8brQpyjKWMvOBI1Z6QxqAyPNN10G8_4HgQ744mYmMuC35ledOQwlZYPYZ-a9AFmI7giqrrx0DSNdrUmKmT56OMbocseQ9k_kNdWh5eAvhWC3UgcYe3b464/s200/scr-branding.jpg" width="200" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">So, could a humble sharp edge be a case of simple, yet relevant differentiation? Will the geometrically 2D square edge become the 'new' round(ed) ? Might</span><span style="font-family: Arial, Helvetica, sans-serif;"> Square, or Apple embrace straight lines.....? </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Is your brand a follower or a leader ? I</span><span style="font-family: Arial, Helvetica, sans-serif;">t's been said that</span><span style="font-family: Arial, Helvetica, sans-serif;"> <b><i>once is chance, twice is coincidence, and third is </i></b></span><strike style="font-family: Arial, Helvetica, sans-serif; font-style: italic; font-weight: bold;">enemy action </strike><span style="font-family: Arial, Helvetica, sans-serif;"><b style="font-style: italic;">a trend!</b></span></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">STOP PRESS: </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Microsoft's timing is </span><span style="font-family: Arial, Helvetica, sans-serif;">impeccable</span><span style="font-family: Arial, Helvetica, sans-serif;">! </span><span style="font-family: Arial, Helvetica, sans-serif;">With the August 24th announcement of Apple's patent <a href="http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9500405/Apple-patent-win-a-wake-up-call-for-industry.html" target="_blank">victory</a> vs Samsung, perhaps brands will adopt the 2D square edge much quicker than envisioned. </span></div>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-48566085088554156982012-07-12T00:37:00.002-05:002012-07-17T20:36:18.742-05:00Open Letter to Drew Brees (Lifetime Value vs ROI)<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6TKOFBT5h24svwcdynJzRjL60F9azVd2WZEPfpV-6cCoaqunx12z5diZeqLQjWaDr01mf619fSrc8lru5lSGhx5QArCeH6nUZvx8bNk-NtHLghlG15lgLa7N1tvfS6SEMMkwtxN2uitsk/s1600/brees.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6TKOFBT5h24svwcdynJzRjL60F9azVd2WZEPfpV-6cCoaqunx12z5diZeqLQjWaDr01mf619fSrc8lru5lSGhx5QArCeH6nUZvx8bNk-NtHLghlG15lgLa7N1tvfS6SEMMkwtxN2uitsk/s320/brees.PNG" width="283" /></a></div>
<br />
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The New Orleans Saints vs Drew Brees contract negotiation is a perfect metaphor for my frustration with marketing right now. This post is a rally call for marketers and brands to work on </span><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">Lifetime Value instead of ROI.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><u><b>The ROI limitation </b></u></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">As Brees’ current $60M/6 yr contract ends, both sides are at an impasse because of a $6.25M overspend on the NEW contract. Let’s look at the latest numbers reported by <a href="http://espn.go.com/nfl/story/_/id/8158322/report-new-orleans-saints-drew-brees-more-10-million-apart-guaranteed-money" target="_blank"><b>ESPN</b></a>:</span></div>
<div style="text-align: justify;">
</div>
<ul>
<li><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">Brees demand: </span><span class="Apple-tab-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif; white-space: pre;"> </span><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">$20.5M X 5 yrs = $102.5M</span></li>
<li><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">Saints offer: </span><span class="Apple-tab-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif; white-space: pre;"> </span><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">$19.25M X 5 yrs = $96.25M </span></li>
</ul>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I’ve been here before, and I know right now that <b> no</b> President, CEO, CFO, CMO would entertain a marketing plan to ‘overspend’ by 6%, (and if you were having a really bad day could trigger a request for a 6% underspend!). So here’s an innovation for Brees....combine contracts, current ($60M) + new ($102.5M) AND change the story:</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<b><u><span style="font-family: Arial, Helvetica, sans-serif;">Lifetime Value Rocks!</span></u></b></div>
<div style="text-align: justify;">
</div>
<ol>
<li><span style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">Brees should reframe his discussion as <b><u>LIFETIME VALUE</u></b>, and use different language. He MUST avoid referencing ‘current’ or ‘new’ contracts . These contracts do not impact what he delivers to the Saints. </span></span></li>
<li><span style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">He needs to go in right now and <b><u>TELL THE STORY</u></b> that he’s only asking for $14.8M a year. </span></span></li>
<li><span style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">He should use these words in every statement <b><i>“My lifetime playing and leadership value to the Saints is $162.5M over 11 years”. </i></b></span></span></li>
</ol>
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; text-align: justify;">The lifetime value story is TRUE. Marketers must be brave enough to tell this story about their strategies and plans. Those that do will be seen as leaders, and marketing will be rewarded as a respected growth driver for the business…..</span><br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Those that don’t, well you know who you are. Enjoy fighting with your ROI tools that still wont make the calculation work for you!</b></span></div>
<div>
<br /></div>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-46155363849919792382012-06-27T13:29:00.003-05:002012-10-30T15:59:06.410-05:00B E A U T I F U L<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXG25Oh2EKSA6oD5mVOVXKT4AB6HKSx1qAWpCEHQR1Q4tWlgKiWG9oNfblBkB-8KAwFwbmsYa3XYvuY7G9MNXeFhhTDBtK7XL1unsb7AAW1vZkUSqHKPUZ9qLM4IKy6aZmU-GIC8aIVIg6/s1600/bbc+radio_a.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXG25Oh2EKSA6oD5mVOVXKT4AB6HKSx1qAWpCEHQR1Q4tWlgKiWG9oNfblBkB-8KAwFwbmsYa3XYvuY7G9MNXeFhhTDBtK7XL1unsb7AAW1vZkUSqHKPUZ9qLM4IKy6aZmU-GIC8aIVIg6/s320/bbc+radio_a.JPG" width="213" /></a></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I grew up listening to BBC Radio One. It’s a brand with a special place in my heart, the station that unleashed my passion for music. Driven by a public service mandate, BBC must create content for a diverse, multicultural and international audience. The brand must fight to stay relevant in the area of a fragmented and technologically savvy audience . </span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNivMLPcPi3dOyD952jNdU2JOFoVxlnQ5n2su9_uLuOE-kTaXovYsKBxXlcC0pLH9zMBTQ0cd5O90oUlPv_xHTBrTwukuEajBGKh2WbONz3ISbrQS-XOHB8Q-ZhexuwYbIbv84VEVZI21B/s1600/bbc+radio_b.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNivMLPcPi3dOyD952jNdU2JOFoVxlnQ5n2su9_uLuOE-kTaXovYsKBxXlcC0pLH9zMBTQ0cd5O90oUlPv_xHTBrTwukuEajBGKh2WbONz3ISbrQS-XOHB8Q-ZhexuwYbIbv84VEVZI21B/s320/bbc+radio_b.JPG" width="212" /></a></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I’m so thankful that they’ve found a way to build a beautiful, simple and dare I say iconic mobile interface. By understanding their equity, they have transformed today’s complex station portfolio into an intuitive interactive consumer experience. Eye catching design, dramatic colours and logical layout. Beautiful. Check it out from your smartphone <a href="http://www.bbc.co.uk/radio" target="_blank">here</a>.</span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVrCU7ungq2yHqrDFHFD2BftykPAtLd2dsFsyPveN1MMTUd3Ka85KOjFiuvzg5hGZcbZY5zwgl7d9hnXMqC2OvnoVvqpV6dl-35kvYZTx2ExASmv4f1FGpjBT4jR8MlhCVeH-X2R7tWW4b/s1600/bbc+radio_c.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVrCU7ungq2yHqrDFHFD2BftykPAtLd2dsFsyPveN1MMTUd3Ka85KOjFiuvzg5hGZcbZY5zwgl7d9hnXMqC2OvnoVvqpV6dl-35kvYZTx2ExASmv4f1FGpjBT4jR8MlhCVeH-X2R7tWW4b/s320/bbc+radio_c.JPG" width="213" /></a></div>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-88383381913513634302012-06-11T22:17:00.003-05:002012-06-11T22:19:59.291-05:00Be Contagious<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHJWzGfz2iMxqOy_KqOBONl3YQ51JXrHh4HN4HJclZUqXtXNT5mKibvfn5SjAhVzyyWjRDYxRdWZqSOT7U_eC9oIPZpd1fmWYUfcrfze6-RInm6ebca596T5lEmLifaKDJcTZJ5v04sSq3/s1600/rules+front.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHJWzGfz2iMxqOy_KqOBONl3YQ51JXrHh4HN4HJclZUqXtXNT5mKibvfn5SjAhVzyyWjRDYxRdWZqSOT7U_eC9oIPZpd1fmWYUfcrfze6-RInm6ebca596T5lEmLifaKDJcTZJ5v04sSq3/s200/rules+front.JPG" width="200" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I love this little <a href="http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFMQFjAA&url=http%3A%2F%2Fwww.webershandwick.com%2Fminisites%2Fws%2Fengagingalways%2Fdownloads%2FRulesOfEngagement.pdf&ei=lazWT7fLE6Xt0gHGxuSeAw&usg=AFQjCNGUQEd8E9u_fzUdLZam05Wd7lZyPg&sig2=Pi8HxHOsc4Vn-Y733JWGAw">booklet</a> of the 10 Rules of Engagement, placed by Weber Shandwick in the Global Issue of Advertising Age. Simple, believable, fun and focused, it caught my attention and completely interrupted my reading...... </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKliWybPyaJnQEEnVd9r7Kw3WyA7zVXPm2hcXagxrmyRyMKXfDE_pZ2r9TBLqG8xFpsDnhLoxVDyIuij4cHA5O7u9-5zeA5b6uB-P22TPAG3jjczIf-W2uerdbcjRgNVsFbQyU46JC8raZ/s1600/rules+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKliWybPyaJnQEEnVd9r7Kw3WyA7zVXPm2hcXagxrmyRyMKXfDE_pZ2r9TBLqG8xFpsDnhLoxVDyIuij4cHA5O7u9-5zeA5b6uB-P22TPAG3jjczIf-W2uerdbcjRgNVsFbQyU46JC8raZ/s1600/rules+2.jpg" /></a></div>
<br />
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">No surprises - eg 'Rule 2' is a reminder that brands co-create their message as they no longer own it. 'Rule 10' 'Hire Us' is a call to action, but, hey ! It did its job by getting</span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> </span><a href="http://www.webershandwick.com/engagingalways/" style="font-family: Arial, Helvetica, sans-serif; text-align: justify;" target="_blank">Weber</a><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"> </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">front of mind in a sea of agencies.... </span><br />
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><br /></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkNxLJMK6DIV801psYbBkHkhH3tzrf9XdviZZr1IyPsxKe04hTuKPBFIbJEWDGVYY_zhPH1NZWj9a-r7b-DfGpd36mWs4jCg-0JF3FvbdcpdUoGO0T7BUFDHezpMpgmGyn1DacMmOVPK1z/s1600/rules+7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkNxLJMK6DIV801psYbBkHkhH3tzrf9XdviZZr1IyPsxKe04hTuKPBFIbJEWDGVYY_zhPH1NZWj9a-r7b-DfGpd36mWs4jCg-0JF3FvbdcpdUoGO0T7BUFDHezpMpgmGyn1DacMmOVPK1z/s1600/rules+7.jpg" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Nice work in raising the bar. I might get back to reading <a href="http://adage.com/archive-date?pub=24&vol=83" target="_blank">Ad Age</a> at some stage, but inspiring me with simple pictures and simple ideas successfully nixed the impact of every other ad in this issue.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfDY_vtX-UHCQGN9d0g8QcAkXENYV9zf28qMCBjlE0cE5mXhkdQ_ZgMW61X7HbI2ZmtVyt5sRL3fur9hwRT6f0eHZDWAbDoSDOjQmfArkCwYaW78v0SqRo9Ko8xMRDIgpCFydscERe5qFH/s1600/rules+10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfDY_vtX-UHCQGN9d0g8QcAkXENYV9zf28qMCBjlE0cE5mXhkdQ_ZgMW61X7HbI2ZmtVyt5sRL3fur9hwRT6f0eHZDWAbDoSDOjQmfArkCwYaW78v0SqRo9Ko8xMRDIgpCFydscERe5qFH/s1600/rules+10.jpg" /></a></div>
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">P.S.....anyone else notice perhaps an homage to <a href="http://online.wsj.com/article/SB10001424052970204624204577183304124402064.html" target="_blank">JCP's</a> latest logo/US campaign ?</span><br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-61276098961330583632012-05-31T22:44:00.003-05:002012-05-31T23:13:53.851-05:00Creating magic....with tin foil (aluminum wrap)<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Yes! tin foil (as we call it in the UK) or aluminum wrap ads can be emotive and memorable. </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">This ad has been bugging me for a few days, because its simple <i>storyline</i> has a cinematic, dramatic air that leaves me expecting many more adventures from these characters. I love the sense of adventure and the fact they are trying to capture the audience's hearts and minds with a playful sense of wonder and fantasy.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/fi1klAMe_EA/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/fi1klAMe_EA&fs=1&source=uds" />
<param name="bgcolor" value="#FFFFFF" />
<embed width="320" height="266" src="http://www.youtube.com/v/fi1klAMe_EA&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Kudos to the folks at Reynolds (and Euro RSCG/Chicago) for focusing on the <i>right-</i>brain, for using imagination, for great storytelling, for championing inspiration. I hope they take an extreme journey on this <a href="http://www.reelchicago.com/article/euro-s-cco-peterson-excels-reynolds-wrap-spot">whimsical</a> 'magic' theme.....and steer clear of tired, obvious, and functional performance messaging. </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Go crazy - create a cartoon, give the characters more stories, create kids books and continue to push the envelope. You are on to something, and I might just <i><b>feel</b></i> connected to your brand, an emotional territory that your competition dare not claim. </span></div>
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-76741654578565308282012-04-24T21:50:00.002-05:002012-04-25T09:15:00.800-05:00The Art of Marketing (#TAOM) - Quotes that provoke ACTION<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggHsYVdr2ZQsQsvW7a1Fw3SO4VXsVEvjC_g9WWCan25h4w0yQ1Ezme30NMhJ2wOGmNsLuGsX0tGhq4-o__GaGiarOXOWKXYtP_eGGOZuu4mHAHTzKVDpKIi8Yx00u0IPgOaWqnX1igVWii/s1600/art+of+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggHsYVdr2ZQsQsvW7a1Fw3SO4VXsVEvjC_g9WWCan25h4w0yQ1Ezme30NMhJ2wOGmNsLuGsX0tGhq4-o__GaGiarOXOWKXYtP_eGGOZuu4mHAHTzKVDpKIi8Yx00u0IPgOaWqnX1igVWii/s320/art+of+marketing.jpg" width="320" /></a></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 115%;">I get
it.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">You’re
too busy to read a full recap of what the speakers had to say at the art of
Marketing Chicago conference today. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">So…
here are 10 bite sized quotes that provoke action: my notes and via Twitter #TAOM.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">Why Marketers should be
artists</span></b></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">1. "commodity is just a marketer that has given
up" - Seth Godin<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">2. "competence is no longer a scarce commodity"</span>
- Seth Godin <span style="line-height: 115%;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 115%;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-size: large;">What consumers want </span></span></b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">3. "…we use our wealth to get weirder, we use wealth
to be more like ourselves" - Seth
Godin</span><b> <o:p></o:p></b></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">4. (pt 1) "Give a shit first, then maybe consumers
will be interested in you</span>” <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">5. (pt 2) "..yes and they [customers] talk back now, we
have to respect that via good cop marketing"</span> – Gary Vaynerchuk<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><br /></span></b></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">Leadership in 2012 </span></b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"> </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">6. "lead with generosity, intimacy, candor and accountability"
- Keith Ferrazzi</span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">7. It's Critical to shift from</span></i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"> "Stumbling into
intimacy" <i>to a relationship strategy</i></span>.
C<i>onsider what are you ‘selling’ vs what people
are ‘buying’ - </i> "Ask how can I
serve you" - Keith Ferrazzi<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">8. "Do exactly what I tell you" <i>is the 'Factory' model that no longer works –
Seth Godin<o:p></o:p></i></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><i><br /></i></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<div class="MsoNormal">
<b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Arial, sans-serif; line-height: 115%;"><span style="font-size: large;">Digital stuff…….</span></span></b><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Arial, sans-serif; line-height: 115%;"><span style="font-size: large;"> </span><span style="font-size: x-small;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Arial, sans-serif; line-height: 115%;"> 9. all a ‘bounce rate’ tells you is that</span></i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Arial, sans-serif; line-height: 115%;"> "I came, I puked, and then
left" - Avinash Kaushik <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Arial, sans-serif; line-height: 115%;">10. "do you work on a brand that has the right to be
on the home page of your smart phone ?” - Mitch Joel</span></div>
</div>
<span style="font-family: Arial, Helvetica, sans-serif;">
<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;"><o:p></o:p></span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">P.S. Im saving @avinash’s salacious quotes
for a deep dive post, and </span></i></span><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">will leave you with the thought, that a book called</span></i></span><i style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; line-height: 115%;">: </span></i><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-align: justify;"><b>Puke.Boom.Orgasm.Awesome </b>is in his destiny.</span></div>
</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-63601660272811916292012-04-03T13:20:00.000-05:002012-04-03T13:20:00.165-05:00"...to create _____ that you can't imagine any other way"<div class="separator" style="clear: both; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3lr6Is1FJZWKI4kj2i91ti_eNqEbmREDC3DW3T8khCg2cE48Rx5zlmYwWJFk3T1PKxWKYxStl4RTyifyeojtFummCF-bpMCeImgXJ0qsAOA07qpMCe_VMQOMUBqSga_tOyanVjEuCpKAI/s1600/success+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3lr6Is1FJZWKI4kj2i91ti_eNqEbmREDC3DW3T8khCg2cE48Rx5zlmYwWJFk3T1PKxWKYxStl4RTyifyeojtFummCF-bpMCeImgXJ0qsAOA07qpMCe_VMQOMUBqSga_tOyanVjEuCpKAI/s320/success+2.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: center;">
<b style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">"..to create simple objects..that you can't imagine any other way" Jonathan Ive. </span></b></div>
<div style="text-align: center;">
<div style="text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Source: Mark Prigg,London Evening Standard, March 2012. </span></div>
</div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><br /></span><br />
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>So.....what have you created that can't be imagined any other way ?</b></span></div>
<span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;"><br /></span><br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-80688759202362517652012-03-31T13:13:00.000-05:002012-03-31T13:13:19.644-05:00The secret to your success is......<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLxl_Cxl2ln8Djg9rvXvSKUPdnRrymcy9i8jz6F0yxtOE8oF3LrwmcHs8ci1v0XD4_p4WV3JD1W903bjJbFlyTDvjyc_SF9ZAz4WQclNFXmuQNJrp-RcSLKuhPF96GuwPPO0HlK9CGfU0y/s1600/success+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLxl_Cxl2ln8Djg9rvXvSKUPdnRrymcy9i8jz6F0yxtOE8oF3LrwmcHs8ci1v0XD4_p4WV3JD1W903bjJbFlyTDvjyc_SF9ZAz4WQclNFXmuQNJrp-RcSLKuhPF96GuwPPO0HlK9CGfU0y/s320/success+1.jpg" width="320" /></a></div>
<br />
<div style="text-align: justify;">
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>"...a sense of being inquisitive and optimistic, and you don't see those in combination very often".</b></span></div>
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b> Jonathan Ive.</b></span></div>
</div>
<div class="separator" style="clear: both; text-align: -webkit-auto;">
<br /></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Source: Mark Prigg,London Evening Standard, March 2012. </span><br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" /><br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-29028973334614647242012-02-22T16:34:00.000-06:002012-02-28T17:25:05.456-06:00Pinterest - one simple tip to avoid faliure<div style="text-align: justify;">
<span style="font-family: Arial;">If you are (or know) a stressed [business owner/brand/agency/marketer/online strategist/social media <em>guru...you get the point]</em> driven by the fear and panic of missing out on the next BIG thing that is the Pinterest bandwagon, today I offer you escape from failure via one simple tip. </span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial;"><strong>TIP:</strong> <em>BEFORE you DO anything, ask yourself the question - is the brand I'm 'pinning' a </em></span><a href="http://brandcurious.blogspot.com/search/label/%23lovemark" target="_blank"><span style="font-family: Arial;"><em>lovemark? </em></span></a><span style="font-family: Arial;"><em>.</em></span><span style="font-family: Arial, Helvetica, sans-serif;">..I suspect your answer is no/not sure.....so take a look at my personal list of #lovemark brands (below) and hundreds more - curated at <a href="http://www.lovemarkscampus.com/">lovemarkscampus</a>. </span></div>
<div style="text-align: justify;">
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Immerse in the stories, exercise your right brain. </span><span style="font-family: Arial, Helvetica, sans-serif;">Have the courage to tell [yourself/Director/CEO/VP/Manager/yourself] .........why you're <strong><u>not</u></strong> doing something with Pinterest right now. Because you've got fundamental strategic stuff to take care of first....right ?</span><br />
<br /></div>
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong><u>Music</u></strong></span></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgexyaK-i9jSvvYX6osPC7c8Rm7S4NXgS5WheiDs_jZVEA8UV64IsvJjUI-soc7i9AIopq97iucS2tNSBI8JVruCBK5Z9LXS7tReeOSPbYxB5HF6c-ywzlzFNVjOMLTIQsZVTHhLOMtZ62/s1600/Lamb+(band).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgexyaK-i9jSvvYX6osPC7c8Rm7S4NXgS5WheiDs_jZVEA8UV64IsvJjUI-soc7i9AIopq97iucS2tNSBI8JVruCBK5Z9LXS7tReeOSPbYxB5HF6c-ywzlzFNVjOMLTIQsZVTHhLOMtZ62/s320/Lamb+(band).jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Lamb</span></strong></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuIkt1aDjNUhQbdIl1PgsRjxlTpBuGF7YAT9gRqhxgy87nlAFg-lzC3S060caXT8veXK29FjzHcP31DlQE0J5bLkqCANy231Fb-CGcxBvoqSrOMUav5IbQNUObH3W9tWzWC0hES970hjZI/s1600/sade.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuIkt1aDjNUhQbdIl1PgsRjxlTpBuGF7YAT9gRqhxgy87nlAFg-lzC3S060caXT8veXK29FjzHcP31DlQE0J5bLkqCANy231Fb-CGcxBvoqSrOMUav5IbQNUObH3W9tWzWC0hES970hjZI/s1600/sade.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Sade</strong></span></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho7u22hmLN-i8mb6d49gBV10ahMmSF3AfLZwBbTWUwYjXAa60baIKLyOno8W2pkZq3C7-oL3nxTNj1mulxyjwsAAKE4xv_uhYHDDUUE6kQrbEnaXIJfkMu5yfWGH8w7FJpQlmNl9K30V5b/s1600/Tortured+Soul+(band).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho7u22hmLN-i8mb6d49gBV10ahMmSF3AfLZwBbTWUwYjXAa60baIKLyOno8W2pkZq3C7-oL3nxTNj1mulxyjwsAAKE4xv_uhYHDDUUE6kQrbEnaXIJfkMu5yfWGH8w7FJpQlmNl9K30V5b/s320/Tortured+Soul+(band).jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Tortured Soul</strong></span></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWAfvff4tAWHA8Sj2PY582FCNA8DbCLalgoD6bKF-e_gKaw2cRbKW_kURNBC5-au3e6gueqfqG5PI4VA6Nuhmtb9RWePt55hr7U8nYjb7FOAEPmlcFBQCDy-4vxVLxqvuUHhJZlf2Lkwxy/s1600/Tracey+Thorn+(musician).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWAfvff4tAWHA8Sj2PY582FCNA8DbCLalgoD6bKF-e_gKaw2cRbKW_kURNBC5-au3e6gueqfqG5PI4VA6Nuhmtb9RWePt55hr7U8nYjb7FOAEPmlcFBQCDy-4vxVLxqvuUHhJZlf2Lkwxy/s320/Tracey+Thorn+(musician).jpg" width="320" /></a></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3MQOnGIvSiyNBofzPtsaaapgmHw1yJZVr9aCTtho_v7z7oe7JqvmM8L-y5hh2CYRi9tdrtd70t3lDJHHvzaFwU2a4er0po7AYSO4EWwVJvHN0g5DMauCObr0sDX2NZIvjYC-1BGArqteF/s1600/Underworld+(band).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3MQOnGIvSiyNBofzPtsaaapgmHw1yJZVr9aCTtho_v7z7oe7JqvmM8L-y5hh2CYRi9tdrtd70t3lDJHHvzaFwU2a4er0po7AYSO4EWwVJvHN0g5DMauCObr0sDX2NZIvjYC-1BGArqteF/s320/Underworld+(band).jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Underworld</strong></span></td></tr>
</tbody></table>
<br />
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong><u>Food</u></strong></span></div>
<strong><br />
</strong><br />
<strong></strong><br />
<strong><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl4EuVw5OprKocvHKJG9xWEFbY0ubg_rDd76N01ORBsGYECoXRfjvEiZbzzYUF-zfWdGfraWj9o7BqAx1i5ytjNLDDuMK6ImRYlhdXa6CihJ5DsYHUAMXCjvHrubtm7Y0kv985jMorXb_O/s1600/chocolate+sushi.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl4EuVw5OprKocvHKJG9xWEFbY0ubg_rDd76N01ORBsGYECoXRfjvEiZbzzYUF-zfWdGfraWj9o7BqAx1i5ytjNLDDuMK6ImRYlhdXa6CihJ5DsYHUAMXCjvHrubtm7Y0kv985jMorXb_O/s320/chocolate+sushi.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Chocolate Sushi</strong></span></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh17Q_Fi8jkgQfcDulxESa6XJBZMKLzvTd5mfTnUutz19z4s0hyYGMSBKgzgyop1h0otkqby_5BTtoJ3XBceGmkxADKdFu57ZWpdEY1hRMOkOWn6OGsZ0CpCfUC0mWnY79gf7CGwuF9NpE_/s1600/cubanitas+restaurant.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh17Q_Fi8jkgQfcDulxESa6XJBZMKLzvTd5mfTnUutz19z4s0hyYGMSBKgzgyop1h0otkqby_5BTtoJ3XBceGmkxADKdFu57ZWpdEY1hRMOkOWn6OGsZ0CpCfUC0mWnY79gf7CGwuF9NpE_/s1600/cubanitas+restaurant.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Cubanitas - Milwaukee</strong></span></td></tr>
</tbody></table>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyeQhxekkpuQt_KccdjCXTCa6sUh0cBuy8qFmaTCf2wRdHjoQr8yQEjZfS0EZQjByVmYHt5F5zxUd189Zp2dX0a-8Pqt4yjzBkOCzpHYvTLAeSy8R0htXkEaThoqBFLY42paxydZd1Dnwb/s1600/HP+Sauce.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyeQhxekkpuQt_KccdjCXTCa6sUh0cBuy8qFmaTCf2wRdHjoQr8yQEjZfS0EZQjByVmYHt5F5zxUd189Zp2dX0a-8Pqt4yjzBkOCzpHYvTLAeSy8R0htXkEaThoqBFLY42paxydZd1Dnwb/s1600/HP+Sauce.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJOvGzjzxOKbBYsrwdpdJVbLyl8ybJGmmFmDgSVEwPsfvazx4NrfdqFPoGjeQqhhiWpCiyvI1Pv1sY8l36mq9bocjpyAINUws4wzgGWh698Bz0ssaypv1nyvEcSguxRpAsENd1mYPiO4Z0/s1600/ambrosia.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJOvGzjzxOKbBYsrwdpdJVbLyl8ybJGmmFmDgSVEwPsfvazx4NrfdqFPoGjeQqhhiWpCiyvI1Pv1sY8l36mq9bocjpyAINUws4wzgGWh698Bz0ssaypv1nyvEcSguxRpAsENd1mYPiO4Z0/s1600/ambrosia.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUmHE37N9vNg-ufDLO_tkyYNDbmm7exgNu81KzxjfoSneoW4EXHl89SxfyMO-q5HQ_MYO6yDsT7OXfR6sFLk3jTzwReqly-dz68e9BrxmysjCUVUYB0mtySAUftGK0ZEBbwCrxg_N7rpq0/s1600/mince+pies.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUmHE37N9vNg-ufDLO_tkyYNDbmm7exgNu81KzxjfoSneoW4EXHl89SxfyMO-q5HQ_MYO6yDsT7OXfR6sFLk3jTzwReqly-dz68e9BrxmysjCUVUYB0mtySAUftGK0ZEBbwCrxg_N7rpq0/s1600/mince+pies.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv4Jtwf8q_3yssz_CZBUSh5zf2C1C5n_BBTXNKRsnPi-EUAt4WcrQ5ULTMr1cOksR6PePz8oZjWyilZH5judilKR2SOwLReBmYaCCmRWA2xA3tQHO_N5c5vy5VjIH6bX3ktzZF29ozK091/s1600/Nespresso+(coffee).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv4Jtwf8q_3yssz_CZBUSh5zf2C1C5n_BBTXNKRsnPi-EUAt4WcrQ5ULTMr1cOksR6PePz8oZjWyilZH5judilKR2SOwLReBmYaCCmRWA2xA3tQHO_N5c5vy5VjIH6bX3ktzZF29ozK091/s1600/Nespresso+(coffee).jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhega9RteBOLJfzEi7RcIft-Ekl4-koGt6db8e2MRERp1kU63vNyNXw0Fxpgz39Ov5wpbeIHH_MNJEZQP1uok3ZzfaTALVaCOqbhQM7kgi9NLm7G2FtsMc8hcsUwPtYqvBMCr-NSvGYDYVK/s1600/ribena.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhega9RteBOLJfzEi7RcIft-Ekl4-koGt6db8e2MRERp1kU63vNyNXw0Fxpgz39Ov5wpbeIHH_MNJEZQP1uok3ZzfaTALVaCOqbhQM7kgi9NLm7G2FtsMc8hcsUwPtYqvBMCr-NSvGYDYVK/s1600/ribena.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP_Nalk3S5ecIUShFbu2bdnHosrEU_dn3yGlSrY5lCCOjDqwcbGiB1xPUpWpk0faUbkKvLo1C67Q_fT-vnIQVch3E_ldFuTlyxPn7QAPWe8M8_iKhlRqV24hN-H4OdYMXFppc208BHOFiq/s1600/Taittinger.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP_Nalk3S5ecIUShFbu2bdnHosrEU_dn3yGlSrY5lCCOjDqwcbGiB1xPUpWpk0faUbkKvLo1C67Q_fT-vnIQVch3E_ldFuTlyxPn7QAPWe8M8_iKhlRqV24hN-H4OdYMXFppc208BHOFiq/s1600/Taittinger.jpg" /></a></div>
</strong><br />
<div style="text-align: center;">
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><u>Places</u></span></strong><strong><br />
</strong></div>
<strong></strong><br />
<strong><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVMxn8V0Bmv5O3UoBwbzfTVcl644gKC96vfL9Go7Vt_YAi3WxzUHPDhFlAC6zNs2eMoOiFinA-K1vxL8hk8hePajNIzQqxYBGn-F2w_6p8DRCZquRfmQZMPPTIka9EwgUNlPJwf9j0ia2R/s1600/Hong+Kong+(Taxis).jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVMxn8V0Bmv5O3UoBwbzfTVcl644gKC96vfL9Go7Vt_YAi3WxzUHPDhFlAC6zNs2eMoOiFinA-K1vxL8hk8hePajNIzQqxYBGn-F2w_6p8DRCZquRfmQZMPPTIka9EwgUNlPJwf9j0ia2R/s1600/Hong+Kong+(Taxis).jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Hong Kong - Taxis</strong></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtH4X9jLP6SjCrOP2N8Z9R98fNryCa3hWLr9d8qWDErpwSkKFTxeBKnaagDCdOBUfMW6uwxQNOc5MMDjt8hFlsVRN3T4xzAOZ5xZ7t4mcB-2nTOogJZCd76bE0RIt-9Hq-kiT3YF-9nlWl/s1600/langham+place.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtH4X9jLP6SjCrOP2N8Z9R98fNryCa3hWLr9d8qWDErpwSkKFTxeBKnaagDCdOBUfMW6uwxQNOc5MMDjt8hFlsVRN3T4xzAOZ5xZ7t4mcB-2nTOogJZCd76bE0RIt-9Hq-kiT3YF-9nlWl/s1600/langham+place.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>Hong Kong - Langham Place Hotel</strong></span></td></tr>
</tbody></table>
</strong><br />
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong><u>My Life</u></strong></span></div>
<br />
<strong></strong><br />
<strong></strong><br />
<strong><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTQ23x7CVTK_Ud6c-Mj-SiyDZOmuRwZ2giYwhuGYhJ1WQYKYOlJf5oXbofkE0ltxGlqFKGgFercvnGZJUPG9Y2sY9S6iO9rBhuMHISlE474gvI_gzKR0WE__3M0XBy3uVhHNM1d8_ihSdn/s1600/psych+(TV+Show).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTQ23x7CVTK_Ud6c-Mj-SiyDZOmuRwZ2giYwhuGYhJ1WQYKYOlJf5oXbofkE0ltxGlqFKGgFercvnGZJUPG9Y2sY9S6iO9rBhuMHISlE474gvI_gzKR0WE__3M0XBy3uVhHNM1d8_ihSdn/s1600/psych+(TV+Show).jpg" /></a></div>
</strong><br />
<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong><u>Sports</u></strong></span></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJedYwuaRFTJMVGSvUZs5bJr0lLIwhkJLRACBTRWrr_TTyAdU1jK2yqZoFBMxaJ1M-GNp-0WmbLsXa3-LM9V1-qZaoEjS5Lk33PnafQSwiyAaXD_-PLMsfbRZWWj1w9BYlIDPOCbQ3ncbR/s1600/Manchester+United.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJedYwuaRFTJMVGSvUZs5bJr0lLIwhkJLRACBTRWrr_TTyAdU1jK2yqZoFBMxaJ1M-GNp-0WmbLsXa3-LM9V1-qZaoEjS5Lk33PnafQSwiyAaXD_-PLMsfbRZWWj1w9BYlIDPOCbQ3ncbR/s1600/Manchester+United.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Manchester United</span></strong><br />
<br /></td></tr>
</tbody></table>
<span style="font-family: Arial; font-size: small;">P.S. if your answer was yes....will it be tomorrow ? </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-74212427981807600272012-01-25T22:06:00.002-06:002012-01-25T22:15:08.390-06:00Really superficial<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Really ! 3 visits to Klout is not an achievement and does not make me an addict. It's a rather superficial attempt at engagement that turns me off this brand. Does this work for you ?</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4wMb3rbpMSYNaZaPOl9Gy2nlArggn3uiyn7_2cfSIPEicaVM8A_GMdZiqu8o-sVdDLE8NuI2ski6G5_HkF3bYSn2N3XEQ7mEfNd90326fp25hNclmpr1ecmyAi80ImEP9_u83WIwdJbe1/s1600/New+Picture.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4wMb3rbpMSYNaZaPOl9Gy2nlArggn3uiyn7_2cfSIPEicaVM8A_GMdZiqu8o-sVdDLE8NuI2ski6G5_HkF3bYSn2N3XEQ7mEfNd90326fp25hNclmpr1ecmyAi80ImEP9_u83WIwdJbe1/s400/New+Picture.png" width="400" /></a></div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-37042747772406159202012-01-14T15:37:00.000-06:002012-01-14T15:46:41.865-06:00The surest way to get people talking<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">When have you been positively surprised by a brand ? What was the situation ? Why were you surprised ? What did the brand do so well ? I posed this question on Linked In and here's one of my favourite responses - </span><span style="font-family: Arial, Helvetica, sans-serif;"> from Rashi Mittal today:</span></div>
<br />
<div style="text-align: justify;">
<span class="text"><span style="font-family: Arial, Helvetica, sans-serif;"><em>"Extensive Psychological Research Studies show that 'Surprise' is actually one of the 'strongest' and most 'surest' ways to get people 'talking'. Schemas is the scientific term used for the way that we understand the world. Whenever a 'schema' is broken, people are likely to talk about it. (eg. when a plane lands in water, when a girl wins a hand-fight with a boy and so on.). I'm not even surprised that a discussion on 'how have brands surprised you' has led to so many more answers on linked in, than most average questions. :) <br /><br />In any case, my favourite of the most recent ones has to be Benetton's Unhate campaign. A lot of positive energy. Breaks schemas like no other campaign in recent times. A conversation-starter like no-other. Viral Marketing at its best?".</em></span></span></div>
<br />
<span class="text"><span class="text"><span style="font-family: Arial, Helvetica, sans-serif;">here's my email to Rashi:</span></span></span><br />
<span style="font-family: "Courier New", Courier, monospace;"><div style="text-align: justify;">
<br />
<em><span style="font-family: Arial, Helvetica, sans-serif;">"Thanks for helping me with your answer. I wanted to re-open this question in 2012 to see how people would respond, and which brands could be part of the conversation.</span></em></div>
</span><br />
<div style="text-align: justify;">
<em><span style="font-family: Arial, Helvetica, sans-serif;">You rightly made me exercise my 'left' brain, and I'm going to dig up my Psychology books - for a timely refresher on some of the basics of human cognition, perception, and behaviour. I'm intrigued to see if Benetton can build momentum on their campaign and continue to stay part of the conversation and become relevant.<br /><br />By the way, I love your concept of <a href="http://www.brandripples.com/" target="_blank">brandripples.com</a> Its such a great universal metaphor; simple to understand and has that little piece of magic - by being able to visualise its meaning when hearing the name ! Love it."</span></em></div>
<div style="text-align: justify;">
<br /></div>
<em><span style="font-family: Arial, Helvetica, sans-serif;"></span></em><em><span style="font-family: "Courier New", Courier, monospace;"></span></em><span style="font-family: Arial;"><strong></strong></span><span style="font-family: Arial;"><strong>What are your thoughts ? Join the conversation, get talking and share your answer on Linked In <a href="http://www.linkedin.com/answers/marketing-sales/advertising-promotion/internet-marketing/MAR_ADP_INM/535407-42834127" target="_blank">here</a>.</strong></span><br />
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-9443421123044809802011-12-05T19:19:00.000-06:002011-12-05T19:19:06.061-06:00RE: Awareness vs Preference<span style="font-family: Arial, Helvetica, sans-serif;">I exchanged the following email with a former colleague....agree ? Let me know..</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><em>Colleague:</em> </strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><em><strong>Awareness vs preference campaign - "Do you have a good definition? I am confused, in need of some good advice"</strong> </em></span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Me: </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Hi, it could be semantics [of the client] or a true ask so I suggest to use a tried and tested model of advertising.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Awareness will drive recognition/attention - if you are a brand that wants to get people to know you or what you do that's fine but it doesn't pay the bills.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Preference would be an activity that gets people to choose your brand, or at least have the brand amongst a considered set of competitors.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Hence in the AIDA model <strong>(Awareness, Interest, Desire, Action)</strong> - Awareness is the first step, with preference between Desire and Action. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">So in summary, I don't think anybody really wants a brand preference campaign, they want a Brand Action campaign with metrics that clearly deliver against the need of the client. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">I would align a definition of what success looks like before doing anything - that way you will know if million facebook fans is success or increasing sales by $10,000 per quarter... Hope this helps..</span><br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-71478492422086364652011-11-25T10:23:00.001-06:002011-11-25T10:54:08.902-06:00You're in Luck<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRCKyheE-Q4tMSlcK2EtdSBmXDM5FKQAd6sg0R1X8smbrtJaOOYUWH3E9m182bmFuHVAKC78tt3-fIUi18xkwwW0-wJcqKgLWeD2Cn2OLvx6umVsbP3Xbi5fwsGBcczXF9yoCe9LTNDn5c/s1600/photo-713438.JPG"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRCKyheE-Q4tMSlcK2EtdSBmXDM5FKQAd6sg0R1X8smbrtJaOOYUWH3E9m182bmFuHVAKC78tt3-fIUi18xkwwW0-wJcqKgLWeD2Cn2OLvx6umVsbP3Xbi5fwsGBcczXF9yoCe9LTNDn5c/s320/photo-713438.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5678969883502716194" /></a></p>
If you want to gain attention for your message, compel the receiver to act now. Make it is simple, relevant and impactful on both the right and left parts of the brain.
I hope you will also get someone on your Black Friday and holiday shopping lists something at Kiva.org/gifts today.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-80411570884520794352011-11-21T20:17:00.000-06:002011-11-21T23:46:15.306-06:00Commercial Break. We'll be right back<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7dXVXDYCskxa7vKfxQ2abUtKFRypnZWsQf_zPX8BGMTKJaDjlIw5fCTU0JarArJP9xjDXOoxUBiRAbZrLUyS03D4hXee1bQdT5KI3qCuyPVsv54OBt_MZTWb1kbPT-EQozq_jB6kIOdqr/s1600/espn+up.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7dXVXDYCskxa7vKfxQ2abUtKFRypnZWsQf_zPX8BGMTKJaDjlIw5fCTU0JarArJP9xjDXOoxUBiRAbZrLUyS03D4hXee1bQdT5KI3qCuyPVsv54OBt_MZTWb1kbPT-EQozq_jB6kIOdqr/s200/espn+up.PNG" width="150" /></a></div>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Watching ESPN on my iPad has led to extreme agitation and frustration, because I can't see the commercials. Yes, you heard correctly - ads are a key role in my experience. With my changed viewing <strong><em>context</em>,</strong> broadcasters, advertisers and brands need to tackle new <strong><em>insights</em></strong> in order to meet my <strong><em>needs</em></strong>.</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><u>Self Determination</u></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><em><strong>Context:</strong></em> </span><span style="font-family: Arial, Helvetica, sans-serif;">I'</span><span style="font-family: Arial, Helvetica, sans-serif;">ve chosen to watch ESPN Football via my iPad app</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><em><strong>Insight:</strong></em> I'm enjoying the novelty and the complete control to watch it on my terms </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><em>Need:</em></strong> Acknowledge me </span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><u>Hyper-Attention</u></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><em><strong>Context:</strong></em> The screen is c. 12 inches from my face, I'm not doing anything else</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><em>Insight:</em></strong> I want to be entertained, I'm open to a message </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><em><strong>Need:</strong></em> Stimulate me, entertain me</span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><u>Inertia and Anticipation</u></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial;"><em><strong>Context:</strong></em> Exiting the app is a hassle, and I don't know when the game will will restart </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial;"><em><strong>Insight:</strong></em> I feel a bit stuck, I don't want to miss the next play, I guess i will just wait for you</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial;"><em><strong>Need:</strong></em> Entertain me, reassure me</span></div>
<div style="text-align: justify;">
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Okay so on ocassions you get a ticker..........or a static graphic....</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiraj-7yteovwLk_1bXYqwHX1bMh3oeGhb85pBySiHXN7_RjotUXQqNi58nTnNIPvICWr6_sSqB_zXfHLQ9RXqMm-l73u3pRW_IPKv5DpmeZ_pUBH5tesXBEU80z5b48WHT0okSdgnbWZzI/s1600/blog+espn+u.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiraj-7yteovwLk_1bXYqwHX1bMh3oeGhb85pBySiHXN7_RjotUXQqNi58nTnNIPvICWr6_sSqB_zXfHLQ9RXqMm-l73u3pRW_IPKv5DpmeZ_pUBH5tesXBEU80z5b48WHT0okSdgnbWZzI/s200/blog+espn+u.png" width="147" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh__g80HPJn-Ru06JlVdY5UaVFTiGZ_s5obYxtZ996wHuamt5ckyKl4cIQ53YAeI-vx627bn0eKUJTGb_SrXMMx3wi2rY5GFJApXcOKjNGdGBQgc9zoW0Ivi_aVR1nS87oFue6g3427woOK/s1600/espn+b.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh__g80HPJn-Ru06JlVdY5UaVFTiGZ_s5obYxtZ996wHuamt5ckyKl4cIQ53YAeI-vx627bn0eKUJTGb_SrXMMx3wi2rY5GFJApXcOKjNGdGBQgc9zoW0Ivi_aVR1nS87oFue6g3427woOK/s200/espn+b.png" width="149" /></a></div>
<br /><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Stop Press: Read more </span><a href="http://allthingsd.com/20110407/espns-iphone-app-shows-us-what-tv-everywhere-is-supposed-to-look-like/"><span style="font-family: Arial, Helvetica, sans-serif;">here</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> where it was reported in April that ESPN would have the technology in August ready to serve ads ....on the iPad</span><br />
<br />
</div>
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" /><br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-84944796457519217692011-11-07T07:00:00.000-06:002011-11-20T13:27:55.698-06:00its the tingle of the bubbles...<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">..."on my tongue and the cool blast of refreshment....Ahhh, my thirst quenched". A story that delights me, and I want to hear when I buy a Sprite at Mcdonalds!</span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw6qOGAGTJfXJs0XyusLG693Kn3ABJlu63DDLCErXPgjxfvue0mNcnoD21tRMjEvkZVnsVQNjMFd8X7wmB7XFQA_FFDASGUf2ZPi4u2eNXJXGNFGt3kuGwC6nanmvIqV-N-GEffJEvP61U/s1600/photo.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw6qOGAGTJfXJs0XyusLG693Kn3ABJlu63DDLCErXPgjxfvue0mNcnoD21tRMjEvkZVnsVQNjMFd8X7wmB7XFQA_FFDASGUf2ZPi4u2eNXJXGNFGt3kuGwC6nanmvIqV-N-GEffJEvP61U/s320/photo.JPG" width="240" /></a></div>
</div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">....By pushing the envelope beyond the norm McDonalds gained a little more attention and a hint of brand love by doing this.....</span></div>
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjabi-02N3btrVvnk7mFoSoSSjIE300tAGpcIZsjrHcUq_WGuJPWOdxHW71pyhAydJ5TLMaf2qdQ5E6U-_zxRIekloM1Ar02RIGymNJGoaOLt-aFkEIOniNOd3f80wf1Cuu0heiECvWpb7i/s1600/photo+%25281%2529.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjabi-02N3btrVvnk7mFoSoSSjIE300tAGpcIZsjrHcUq_WGuJPWOdxHW71pyhAydJ5TLMaf2qdQ5E6U-_zxRIekloM1Ar02RIGymNJGoaOLt-aFkEIOniNOd3f80wf1Cuu0heiECvWpb7i/s320/photo+%25281%2529.JPG" width="240" /></a></div>
</div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">...."Its those moments I crave. My Time to indulge...." amazing how you can improve the consumer experience by using the space on the disposable cup just that little bit more creatively.... If on the other hand your focus is for that caffiene hit, well, this all might pass you by as marketing blah blah....</span></div>
<br />
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" /><br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-77372094491602316182011-11-03T07:00:00.000-05:002011-11-20T13:35:06.454-06:00Re: HxHxH = #Lovemark - an apology<span style="font-family: Arial, Helvetica, sans-serif;">I put this idea out without a good explanation...Better now ?</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf4a7c3nL5ZwN4M1Y38bPn7gC2Xp6wJ781NMmTdZy-Lk86sBWWfwd3yC9eDRiFgtrnBA0a0ESiSrs0hKTZvnuxtHztxaEesYuwJYrEQ44IE-R1x_EKkCyqxHQL7vfmJrGLNXnB1VFcqAkU/s1600/is+this+the+calculation+for+customer+intimacy+or+lovemark+brand+status.jpg" imageanchor="1" style="cssfloat: left; height: 313px; margin-left: 1em; margin-right: 1em; width: 450px;"><img border="0" height="300" id=":current_picnik_image" rda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf4a7c3nL5ZwN4M1Y38bPn7gC2Xp6wJ781NMmTdZy-Lk86sBWWfwd3yC9eDRiFgtrnBA0a0ESiSrs0hKTZvnuxtHztxaEesYuwJYrEQ44IE-R1x_EKkCyqxHQL7vfmJrGLNXnB1VFcqAkU/s400/is+this+the+calculation+for+customer+intimacy+or+lovemark+brand+status.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: justify;">
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><strong>H<span style="font-size: large;">1</span></strong> = <strong>Head</strong>: its what you <strong><u>THINK</u> </strong>about a brand or collection of brands, perhaps interested and aware of some more than others. This is dangerous territory for a brand - as on the journey to a choice the consumer can easily be swayed by logic, price, time, convenience, competition,out of stocks, bad service..... and all other sorts of everyday distraction. </span></li>
</ul>
</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><strong>H<span style="font-size: large;">2</span> </strong> = <strong>Heart</strong>: its how you <strong><u>FEEL</u> </strong> about a brand...a huge step forward, because this is where you find the brands you love, those you simply cant live without...and lead you to.....</span></li>
</ul>
</div>
<ul>
<li><div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong>H</strong><span style="font-size: large;"><strong>3</strong> </span><span style="font-size: small;">= <strong>Hands</strong>: its what you <u><strong>DO</strong></u> with your... money/wallet/purse/credit card/time/attention... And because your so loyal you cant really explain why you do what you do, you can't justify why you upgraded to the new IPhone model, why you have the ltd edition version of the coffee maker, why you payed $150 to see Sade. 3 nights in a row !....Well not in a rational way........Those, <strike><strong>un</strong></strike>fortunately are symptoms of a #Lovemark as defined by Kevin Roberts work at <a href="http://lovemarkscampus.com/">Lovemarkscampus.com</a></span></span></div>
</li>
</ul>
<div style="text-align: justify;">
<br /></div>
<img alt="qrcode" src="http://qrcode.kaywa.com/img.php?s=5&d=http%3A%2F%2Fbit.ly%2FcE7FnI" /><br />
<div>
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2709986805316410826.post-74318691036928174752011-10-20T22:17:00.001-05:002011-11-20T13:35:48.817-06:00H x H x H = #Lovemark<br />
<br />
<br />
<div style="text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf4a7c3nL5ZwN4M1Y38bPn7gC2Xp6wJ781NMmTdZy-Lk86sBWWfwd3yC9eDRiFgtrnBA0a0ESiSrs0hKTZvnuxtHztxaEesYuwJYrEQ44IE-R1x_EKkCyqxHQL7vfmJrGLNXnB1VFcqAkU/s1600/is+this+the+calculation+for+customer+intimacy+or+lovemark+brand+status.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; height: 408px; margin-bottom: 1em; margin-right: 1em; width: 526px;"><img border="0" height="300" id=":current_picnik_image" rda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf4a7c3nL5ZwN4M1Y38bPn7gC2Xp6wJ781NMmTdZy-Lk86sBWWfwd3yC9eDRiFgtrnBA0a0ESiSrs0hKTZvnuxtHztxaEesYuwJYrEQ44IE-R1x_EKkCyqxHQL7vfmJrGLNXnB1VFcqAkU/s400/is+this+the+calculation+for+customer+intimacy+or+lovemark+brand+status.jpg" width="400" /></a></div>Unknownnoreply@blogger.com0