Friday 29 April 2011

What Marketers can learn from #RoyalWedding, Twitter & #cnntv

Its 4.53 AM CST (10.53 in London) and I've just been woken up by wife's alarm as she dashes to the tv and logs into facebook, while I remain in bed and bleary eyed fumble for my phone and  onto twitter.

The royal wedding proves that when you have a remarkable event and a motivated community people will connect and participate. This ranges from the truly devastating events in Japan, uprisings and political upheavals in the middle east and Africa and well yes who designed Kate Middleton's dress.

Right now the top 10 trending topics (aka brands) are of course all British including #BuckinghamPalace #ClarenceHouse #Royal Wedding and...... #Cnntv !!!???

So, despite the fact it's a (pardon the pun) Royal Flush, CNN have mastered the art and science of motivating their global audience of (consumers) to act, and simply use a hashtag. To be honest, I was expecting to see BBC.

I'm surprised at my own behavior, as well as the masterstroke of CNN. It goes to show that brands which understand their equity and consumer will thrive in this diverse new media web 2.0 age.......

Now ive woken up a bit I'm off to see that dress live...

Stop press.......Its BBC America on the TV....British marketers may once again rejoice.

Saturday 16 April 2011

Marshall Headphones - watch out Bose

In a 'sea of sameness'  - and dominated by plastic see through packaging,  the possession of a distinctive brand equity will help you win.

The genius move by Marshall Headphones is to hide their product in a brown cubed box design.... that provokes instant curiosity. 
My compulsion  to discover - and open the box proved insatiable. Although I like my Bose, I really want these as well! Marshall simply oozes lovemarks status. 


Thursday 14 April 2011

Milwaukee Day

could this go viral ?.... As i write there are 408 facebook fans...and with a population of 600K+  in Milwaukee theres a huge community who have pride in their city and could be part of this movement.... An  example of marketing at its very grass roots. Brand Managers take note


Sunday 10 April 2011

Unusual Suspects

Which brands did you instantly recognize in this Identity Parade? (police lineup to my US readers!)..... proudly on display at one of the worlds busiest airports.

Not being able to control your brand message is a pretty hard concept to accept.  So it must be nauseating for Coca Cola and Volvic to have their brand equity subverted and be cast as prime suspects at airport security checkpoints....Perhaps it pays to be mediocre after all !