Tuesday 29 December 2009
Friday 18 December 2009
Out of curiosity I tried Via instead of the brewed Coffee option, and was stunned to find it so drinkable. So much so that I was tempted enough to have a refill - an unexpected positive experience. Yet it wasn't really so unexpected, because they keep telling me it tastes better than brewed coffee...but that just was not believable until now.
Ultimately they had my permission to change my mind because I had already reached out to them through my Twitter follow and my Iphone app, but in the end they got me by accident.
Thursday 3 December 2009
(not so) Secret Weapon to monetary attraction
Seth Godin has smartly cultivated his fans in order to launch his new book "The Linchpin" with a simple yet compelling formula (with his actions in brackets):
- Functional Benefit (book) +
- Emotional benefit (Acumen Fund - Charity endorsement) +
- Motivation (limited offer of 3000 + request to blog a review)
= Monetary Attraction
The formula is masterful ...savour, digest, share and reapply.