Tuesday 24 April 2012

The Art of Marketing (#TAOM) - Quotes that provoke ACTION


I get it.

You’re too busy to read a full recap of what the speakers had to say at the art of Marketing Chicago conference today.

So… here are 10 bite sized quotes that provoke action:  my notes and via Twitter #TAOM.

Why Marketers should be artists
1. "commodity is just a marketer that has given up"  - Seth Godin
2. "competence is no longer a scarce commodity" - Seth Godin   

What consumers want
3. "…we use our wealth to get weirder, we use wealth to be more like ourselves" -  Seth Godin
4. (pt 1) "Give a shit first, then maybe consumers will be interested in you”  
5. (pt 2) "..yes and they [customers] talk back now, we have to respect that via good cop marketing" – Gary Vaynerchuk

Leadership in 2012  
6. "lead with generosity, intimacy, candor and accountability" -  Keith Ferrazzi
7. It's Critical to shift from "Stumbling into intimacy" to a relationship strategy. Consider what are you ‘selling’ vs what people are ‘buying’ -  "Ask how can I serve you" - Keith Ferrazzi
8. "Do exactly what I tell you" is the 'Factory' model that no longer works – Seth Godin

Digital stuff…….  
 9. all a ‘bounce rate’ tells you is that "I came, I puked, and then left" - Avinash Kaushik
10. "do you work on a brand that has the right to be on the home page of your smart phone ?” -  Mitch Joel

P.S. Im saving @avinash’s salacious quotes for a deep dive post, and will leave you with the thought, that a book calledPuke.Boom.Orgasm.Awesome is in his destiny.




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Tuesday 3 April 2012

"...to create _____ that you can't imagine any other way"



"..to create simple objects..that you can't imagine any other way" Jonathan Ive. 
Source: Mark Prigg,London Evening Standard, March 2012. 


So.....what have you created that can't be imagined any other way ?


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