Wednesday, 27 June 2012

B E A U T I F U L


I grew up listening to BBC Radio One. It’s a brand with a special place in my heart, the station that unleashed my passion for music.  Driven by a public service mandate, BBC must create content for a diverse, multicultural and international audience.  The brand must fight to stay relevant in the area of a fragmented and technologically savvy audience .  


I’m so thankful that they’ve found a way to build a beautiful, simple and dare I say iconic mobile interface.  By understanding their  equity,  they have transformed today’s complex station portfolio into an intuitive interactive consumer experience. Eye catching design, dramatic colours and logical layout. Beautiful.  Check it out from your smartphone here.



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Monday, 11 June 2012

Be Contagious



I love this little booklet of the 10 Rules of Engagement, placed by Weber Shandwick in the Global Issue of Advertising Age. Simple, believable, fun and focused, it caught my attention and completely interrupted my reading...... 


No surprises  - eg 'Rule 2' is a reminder that brands co-create their message as they no longer own it. 'Rule 10' 'Hire Us' is a call to action, but, hey ! It did its job by getting Weber front of mind in a sea of agencies.... 



Nice work in raising the bar. I might get back to reading Ad Age at some stage, but inspiring me with simple pictures and simple ideas successfully nixed the impact of every other ad in this issue.


P.S.....anyone else notice perhaps an homage to JCP's latest logo/US campaign ?

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