![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPMmt3KSqu8pT4NX5gt5RyIn3UcEuhZ9uttJKBpdFQfBq6pJrDyZ1gB_gLQkZNtlp1RulAeGIFYAPTUr0o0HUEI7VAm7K72mvOgO_kj3xUtvYrMxN_Q4cPzMa8QxbcT2IEFydwTEk0Caaa/s200/pepsi2.jpg)
1. Give people a piece of nostalgia, but in a way that piques curiosity and creates excitement.
2. Keep it simple and find a claim that is truly distinctive "Made with real sugar", in the face of the healthy eating mindset - the perfect 'disruptive' claim !
3. Keep it limited - lasts til Feb 22nd 2010. Check out more below.
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