Breaking News - Landscape is the new Portrait

In search of marketing innovation for your brand ? 

This Kia car ad has an authentic picture of....well a Kia car (no-less), with a disruptive landscape placement that compelled me to rotate the page to look at it and share it (remarkable).

Innovate, disrupt, and become remarkable, seize the patently  obvious opportunity to be landscape in the portrait world !

An empty box of Roses

 Cadbury's Roses  are a British institution, a delicacy on par with Tea, Worcestershire Sauce and yes Fish and Chips. 

This battered box of chocolates lasted 10 mins in my office before being devoured by my colleagues in Hoffman estates (nr. Chicago, IL). Coincidentally, its near to the US HQ of Kraft  - the new owners of Cadbury.

Dear Kraft US - your market research is complete...launch this brand in the US and I'm sure it will be huge.