Saturday 23 January 2010

Pepsi Throwback

Pepsi are on to a great idea with their Throwback launch.

1. Give people a piece of nostalgia, but in a way that piques curiosity and creates excitement.
2. Keep it simple and find a claim that is truly distinctive "Made with real sugar", in the face of the healthy eating mindset - the perfect 'disruptive' claim !
3. Keep it limited - lasts til Feb 22nd 2010. Check out more below.

Saturday 2 January 2010

You can call me Al

I welcomed in the new year with my wife and 4 friends at a restaurant. Music was provided by a 3 piece band.

Unfortunately a lot of the music they played wasn't to my taste and the vocalist wasn't exactly the best singer, especially during a rather painful (yet entertaining) rendition of Paul Simon's 'You can call me Al' (I have truly never heard a trumpet played that badly in my life).

Don't get me wrong I'm not complaining, because I had a great time, and I get the sense that the band did as well. They played with enthusiasm and with a feel for the crowd. They played stuff that filled the dance floor, and emptied the dance floor, stuff that people liked, and stuff that people didn't know. But they kept playing and they kept trying.

Were they remarkable ? Not necessarily in the way that will take them to the top of the Billboard 100, but enough for me to enter 2010 with joy and anticipation, because they played with passion, and that is priceless.