I love this ad. I saw it for the first time today. I stopped what I was doing. I watched. I pressed re-wind on the DVR, and again (and agin). I then tweeted about it (and spent 10 minutes wrestling with my iphone to copy and paste the link), and now I'm blogging about this ad. I FEEL and THINK differently than before. I'm actually interested in what CSX do. Yes I now I'm actually interested in a freight company's 'green' message, and they helped me believe it. I like the way they said it... Advertising works when it tells you meaningful stories..... Good job by Mullen.......
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