Fan us

After 3 months of pondering I decided to post this picture because I still can't fathom why someone would fan a mall ..... Thoughts?

Stopping Power is all you need

A good claim has to stop you and address a purchase barrier or at least make you feel enough to provoke a response.  I found this claim from Bodum to be disturbing, irritating, yet delightfully disruptive to my perception of how I feel about my choice to use the Nespresso brand. 

I'm sure it adds cost so I would love to know if Jimmy John's measure the effectiveness or impact of this simple, playful, genius placement......After all a sandwich, is just a sandwich... right ?

#YearInReview - Brand Curious: most read posts of 2010

 In case you missed some of them,  here are your favourite posts this year:

1. a review of the must have social media marketing book Wikipedia + Mentor + Superpower = #micromktg
2. My unshakable relationship with a coffee brand Loyalty beyond reason = Nespresso
3. Product innovation of the year candidate ?? Free #Summermash IPhone Bumper
4. The catwalk comes to the nappy (diaper) category the war of nappies
5. A simple and effective brand refresh  How to refresh brand equity without alienating your audience
6. Comeback brand of the year  How #oldspice rescued 30' ads
7. The best Christmas ad bar none this year Hyundai vs #Pamplamoose = outlandish soundclash
8. A must read marketing rant The trouble with swatting flies
9. Delightful US (football) world cup coverage ESPN world cup so far so good
10. Hmmm.... already out of date Twitter tips ! Twitter 101 smart twips and top links

Xmas 2010 Ad of the year: Hyundai vs #Pamplamoose = outlandish soundclash

Love it. Quite possibly the most emotive, engaging and irreverant TVC's of the year.... Great work by the brand, the band and of course the agency and production company Innocean Worldwide Americas and Lemonade Media.

Enjoy all 3 of them. 

Dream Big at the Langham Place - Kowloon HK

A hotel is a hotel is a hotel right ?......Staying in a 5 star hotel is always a memorable experience but often not remarkable ...as the pampering and door opening is no different to any other premium experience.

The Langham Place in Kowloon Hong Kong is remarkable because It was able to use smart branding and simple communication - executed immaculately to catch my imagination like no other hotel.

....During the evening turnover service you get a chamomile tea in  cup shaped envelope with the message "Dream big".

I like to call this place the Langham Palace , because its more than a place.