I'm sure it adds cost so I would love to know if Jimmy John's measure the effectiveness or impact of this simple, playful, genius placement......After all a sandwich, is just a sandwich... right ?
Devotion to uncover, investigate and learn about brands, music, innovation and creativity of all kinds.
Sunday, 6 February 2011
Stopping Power is all you need
A good claim has to stop you and address a purchase barrier or at least make you feel enough to provoke a response. I found this claim from Bodum to be disturbing, irritating, yet delightfully disruptive to my perception of how I feel about my choice to use the Nespresso brand.
I'm sure it adds cost so I would love to know if Jimmy John's measure the effectiveness or impact of this simple, playful, genius placement......After all a sandwich, is just a sandwich... right ?
I'm sure it adds cost so I would love to know if Jimmy John's measure the effectiveness or impact of this simple, playful, genius placement......After all a sandwich, is just a sandwich... right ?
Labels:
#brandcurious,
Bodum,
brand,
claim,
Jimmy John's,
NESPRESSO
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment