Saturday 27 February 2010

Breathe (the ad)

I love this ad. I saw it for the first time today. I stopped what I was doing. I watched. I pressed re-wind on the DVR, and again (and agin). I then tweeted about it (and spent 10 minutes wrestling with my iphone to copy and paste the link), and now I'm blogging about this ad. I FEEL and THINK differently than before. I'm actually interested in what CSX do. Yes I now I'm actually interested in a freight company's 'green' message, and they helped me believe it. I like the way they said it... Advertising works when it tells you meaningful stories..... Good job by Mullen.......



  1. That really was an incredible ad. Even if I don't know what CSX does, I DO breath. Thanks for sharing that.

  2. Glad you liked it, my pleasure.