As a former resident I’m a big fan of London. However, it does need to step up its game to keep up with wonderful cities such as Barcelona, Stockholm and Melbourne. So Im watching the rebranding London campaign brief and pitch process with interest. Moving Brands have breathed some great energy into the process by leveraging crowdsourcing - with some amazing ideas sent in : check them out here .
My three tips for success
1. Bring the Outside In
The opportunity to re-brand london should be championed outside of the country – after all visitors and tourists will be the key customers of any new identity.
2. Engage the Masses
Internally, It could be a great opportunity to reach out to the wider community of ‘brands’ that actively touch London – eg airlines, sports teams, retailers that also have a vested stake in the success of the output, tapping into their creative minds and ample resources – encouraging them to submit.
3.Inspire the Kids
This could be a great school project – to get kids engaged in the discussion – reaching out to school bodies to encourage submissions. Good Luck London.