So now I got your attention didn’t I ! Think about it - how often do you miss-spell a word in an email – 50% of the time ? How about miss-spelling a word in a search ? I would guess its MOST of the time.
So If marketing is about gaining attention, and search marketing is about defining and choosing the optimum words for your 'bsusines' or 'barnd'…then you may be missing a trick by not actively buying miss-spelled words.
Simply, get someone to type your top 5 search words out 20 times, and keep the mistakes for some of your key words!
I credit this highly original thought to the great guys at the Marketing over Coffee site and podcast ….listen to the show dated 16th Sept (at 06:25) to learn more….
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