its the tingle of the bubbles...

..."on my tongue and the cool blast of refreshment....Ahhh, my thirst quenched". A story that  delights me, and I want to hear when I buy a Sprite at Mcdonalds!

....By pushing the envelope beyond the norm McDonalds gained a little more attention and a hint of brand love by doing this.....

...."Its those moments I crave. My Time to indulge...." amazing how you can improve the consumer experience by using the space on the disposable cup just that little bit more creatively.... If on the other hand your focus is for that caffiene hit, well, this all might pass you by as marketing blah blah....

Re: HxHxH = #Lovemark - an apology

I put this idea out without a good explanation...Better now ?

• H1 = Head: its what you THINK about a brand or collection of brands, perhaps interested and aware of some more than others. This is dangerous territory for a brand - as on the journey to a choice the consumer can easily be swayed by logic, price, time, convenience, competition,out of stocks, bad service..... and all other sorts of everyday distraction. 

• H2  = Heart: its how you FEEL  about a brand...a huge step forward, because this is where you find the brands you love, those you simply cant live without...and lead you to.....

• H3 = Hands: its what you DO with your... money/wallet/purse/credit card/time/attention... And because your so loyal you cant really explain why you do what you do, you can't justify why you upgraded to the new IPhone model, why you have the ltd edition version of the coffee maker, why you payed $150 to see Sade. 3 nights in a row !....Well not in a rational way........Those, unfortunately are symptoms of a #Lovemark as defined by Kevin Roberts work at Lovemarkscampus.com

H x H x H = #Lovemark

Did you win $1,000,000?

On the off chance that this #brandcurious blog post passes your spam filter..

Then you're able to see the beautiful art direction in this Lotto advertising creative.

........Stopped me in my tracks at Citgo. Bravo to the agency/Marketing folks.

My Reckless Experience

No, not a story of remorse and regret, but instead the story of my discovery of Reckless Records in Chicago.

How does Reckless Records remain relevant In an era of instant downloads ? 

How does it compete with virtual access to the worlds largest music libraries ?

Why is it still here when technology from brands such as Itunes, Spotify, Pandora, Amazon render this place obsolete?

I believe it's because I can:

1. Discover and explore music with (almost) all of my senses.
2. Be certain that popularity is not the only arbiter of taste.
3. Buy VHS and cassette tapes. (I didn't as I don't have anything to play them on - but was honestly surprised, that people still do !)
4. Ask the staff questions about music and musicians - which they are more than keen to answer.
5. Immerse in the feeling that I can't get this anywhere else
6. Leave with the belief that whatever I buy here is more valuable, meaningful and important than getting it from somewhere else.
7. Be certain that I will tell people about it
8. Be certain that I will go back.

This brand is not in the business of selling music. Its value comes from facilitating community via music, and an experience beyond the function of selling things.