..."on my tongue and the cool blast of refreshment....Ahhh, my thirst quenched". A story that delights me, and I want to hear when I buy a Sprite at Mcdonalds!
....By pushing the envelope beyond the norm McDonalds gained a little more attention and a hint of brand love by doing this.....
...."Its those moments I crave. My Time to indulge...." amazing how you can improve the consumer experience by using the space on the disposable cup just that little bit more creatively.... If on the other hand your focus is for that caffiene hit, well, this all might pass you by as marketing blah blah....
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