Thursday, 30 December 2010

#YearInReview - Brand Curious: most read posts of 2010

 In case you missed some of them,  here are your favourite posts this year:
  1. a review of the must have social media marketing book Wikipedia + Mentor + Superpower = #micromktg
  2. My unshakable relationship with a coffee brand Loyalty beyond reason = Nespresso
  3. Product innovation of the year candidate ?? Free #Summermash IPhone Bumper
  4. The catwalk comes to the nappy (diaper) category the war of nappies
  5. A simple and effective brand refresh  How to refresh brand equity without alienating your audience
  6. Comeback brand of the year  How #oldspice rescued 30' ads
  7. The best Christmas ad bar none this year Hyundai vs #Pamplamoose = outlandish soundclash
  8. A must read marketing rant The trouble with swatting flies
  9. Delightful US (football) world cup coverage ESPN world cup so far so good
  10. Hmmm.... already out of date Twitter tips ! Twitter 101 smart twips and top links


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Thursday, 2 December 2010

Xmas 2010 Ad of the year: Hyundai vs #Pamplamoose = outlandish soundclash

Love it. Quite possibly the most emotive, engaging and irreverant TVC's of the year.... Great work by the brand, the band and of course the agency and production company Innocean Worldwide Americas and Lemonade Media.

Enjoy all 3 of them. 









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Sunday, 14 November 2010

Dream Big at the Langham Place - Kowloon HK

A hotel is a hotel is a hotel right ?......Staying in a 5 star hotel is always a memorable experience but often not remarkable ...as the pampering and door opening is no different to any other premium experience.

The Langham Place in Kowloon Hong Kong is remarkable because It was able to use smart branding and simple communication - executed immaculately to catch my imagination like no other hotel.









....During the evening turnover service you get a chamomile tea in  cup shaped envelope with the message "Dream big".

I like to call this place the Langham Palace , because its more than a place.

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Saturday, 16 October 2010

#Beatcancer

a simple show of support to raise awareness of a disease that has touched my family and many more.


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Thursday, 14 October 2010

Cereal Dissonance


In search of a new breakfast cereal brand experience I opted for the eloquent yet mysterious sounding  - Product 19 (by Kellogg's).  It seemed a plausible substitute to Kellogg's Special K, which continues to cause  serial dissonance when I purchase  it - in the same way that lip balm, and moisturiser causes agitation and frustration that male targeted options remain few and far between.....Anyway, while I haven't actually opened the box yet,  I am enamoured with the claim of  "Live Better. Live 19".....(  years beyond expectation perhaps...)
Stop Press .... after a closer inspection of the front cover I discover a yoga lady subtly blended into the artwork....and then low and behold I notice the 80's-esque  cycle lady on the back cover....so I guess I was naive ..where is the (adult) male cereal in grocery  stores ????