Now that’s what I call a logo

CNN and Fortune magazine have a great piece highlighting 12 major link brand identity restages of companies with strong examples being Walmart, IBM and Starbucks. I posted last month about how much I love the restage by Pepsi – which shook my complacency with Coke drove me to try Pepsi with the ultimate result of that I switched allegiance to Pepsi. Of the examples the stand out is UPS, providing effortless proof that the colour brown can successfully be used to differentiate and connote positive attributes that engage the consumer and fit a brand so well.

Brand Loyalty in action - Twitter CEO’s Wife Tweeting While in Labor

I love this Twitter story , a classic example, and a perfect way to spontaneously translate the benefit of a brand into something compelling and emotive.

A perfect definition of brand loyalty and brand equity in action ! PS congrats to the new parents.