I can't help but notice that the square is making a slow comeback, as the Microsoft blog announced their new logo today.
Despite a mix of cynicism, and support this instantly elegant logo evokes very few alternative brands, as only FLOR, Weber Shandwick and JCP come to mind. To prove my point even Square - the mobile payment brand uses rounded edges in their logo!
Despite a mix of cynicism, and support this instantly elegant logo evokes very few alternative brands, as only FLOR, Weber Shandwick and JCP come to mind. To prove my point even Square - the mobile payment brand uses rounded edges in their logo!
So, could a humble sharp edge be a case of simple, yet relevant differentiation? Will the geometrically 2D square edge become the 'new' round(ed) ? Might Square, or Apple embrace straight lines.....?
Is your brand a follower or a leader ? It's been said that once is chance, twice is coincidence, and third is enemy action a trend!
STOP PRESS:
Microsoft's timing is impeccable! With the August 24th announcement of Apple's patent victory vs Samsung, perhaps brands will adopt the 2D square edge much quicker than envisioned.
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