I grew up listening to BBC Radio One. It’s a brand with a special place in my heart, the station that unleashed my passion for music. Driven by a public service mandate, BBC must create content for a diverse, multicultural and international audience. The brand must fight to stay relevant in the area of a fragmented and technologically savvy audience .
I’m so thankful that they’ve found a way to build a beautiful, simple and dare I say iconic mobile interface. By understanding their equity, they have transformed today’s complex station portfolio into an intuitive interactive consumer experience. Eye catching design, dramatic colours and logical layout. Beautiful. Check it out from your smartphone here.