Seth Godin's writing provokes me into action each and every time, hence no surprise that 3 of the 6 books I'm recommending are by him, so check them out. Catch the remaining 3 books in my next post.
Purple Cow, New Edition: Transform Your Business by Being Remarkable
The test of a good business book are if the core principles stand the test of time. In this case, c.9 years after publication the edict to be 'remarkable' holds truer than ever, (although innevitably) some of the brand examples are beginning to date a little. Godin comprehensively undermines the traditional mass tv driven advertising business model, and as the sage he is - the social media phenomena has proven his core arguments to be fundemantally true.
Tribes: We Need You to Lead Us
Tribes doesn't stray too far from the 2 topics of leadership and avoiding mediocrity. Seth Godin hammers home the vital importance of being remarkable and NOT wasting your resources on simply maintaining the status quo. He makes it plain that mediocrity is equivalent to invisibility and you cant help but love him for pointing that out.
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
This book helps educate when you should quit and move on or to stick and push through. Seth keeps it short and focussed so you only need 2 hours or so to absorb the key learnings. Perfect!