Thursday 3 December 2009

Revealed:The Linchpin's (not so) secret weapon

Joyfulness Restored
Following my previous post "Black Friday and the GPS Blues", joyfulness has been restored and marketing once more triumphs.

(not so) Secret Weapon to monetary attraction
Seth Godin has smartly cultivated his fans in order to launch his new book "The Linchpin" with a simple yet compelling formula (with his actions in brackets):

  1. Functional Benefit (book) +

  2. Emotional benefit (Acumen Fund - Charity endorsement) +

  3. Motivation (limited offer of 3000 + request to blog a review)

= Monetary Attraction

The formula is masterful ...savour, digest, share and reapply.

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