Wednesday 25 November 2009

Soldier of Love - Sade the brand queen

Very few brands can gain attention after c.10 years without consistent communication with their their consumers. Sade has managed that.

Very few brands can re-create their visual identity and be incredibly captivating. Sade has managed that with the cover art for their new album.

What brand would easily generate 1 million sales in its first week after being absent for a decade. Yes, you've guessed ! Sade.

If Sade were a product its brand equity would be off the scale, by being unique, authentic and the best at what they do.

Marketers - start emulating brands like Sade - the brand queen(and kings).

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