tag:blogger.com,1999:blog-2709986805316410826.post7667178501188047416..comments2022-12-03T20:40:12.993-06:00Comments on Samuel Monnie - site refresh coming Spring 2020: THERE’S A GAP IN THE MARKET FOR A ‘SABOTAGE MARKETER’Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2709986805316410826.post-81414915079453241282009-07-18T05:14:35.992-05:002009-07-18T05:14:35.992-05:00Hi Sam,I recall various attempts of "ambush&q...Hi Sam,<br><br>I recall various attempts of "ambush" marketing at the Atlanta Olympics. Nike's name pops up a lot in this respect... http://www.brandchannel.com/features_effect.asp?pf_id=98<br><br>Sabotage marketing is an interesting twist on this (into the dark side...?). Given that its intrisically negative, would suggest that only "bad" can come from it. It would be a considerable risk, and would take very careful management to make sure the brand came out on top!<br><br>I like the concept though... It could be most effective if you were launching a new product with siginificantly improved features. Lets say, for the sake of looking for an example, one has a fantastic new innovation in computer fan and cooling systems. Our brand is "CoolFan". One could release stories saying "CoolFan blows up a 500 year old mansion" or "Office block explosion closes the city" something sensational.<br><br>And then a day later, one could then release the prerecorded etc. videos and press releases explaining why the problem happened, why the competitors have the same problem, and then.... would you believe it... why the new "CoolFan mark 2" solves all of these problems.<br><br>In that context, one could possibly get quite a lot of coverage without spending too much!<br><br>I like it, you could be on to a winner! Not for the faint hearted though...Gileshttp://www.blogger.com/profile/01197660037161917116noreply@blogger.com